Before they worked with Mail Perfect, a resort hotel mailed over 3,000 video tapes to perspective customers. The outside of the package was designed by the marketing company that did the entire layout - and it was stunning! Coming through the mail it was sure to grab attention, with the return address in small print along the bottom left, and a big, bold logo in the upper left corner. Now THAT was a marketing masterpiece.

Or it might have been.

Every single piece was returned to the resort. The Postal Service's optical address scanning equipment reads from the bottom up, dividing every mail piece into six sections and looking for the "first, most complete address." In this case, that "first, most complete address" was the return address! The resort paid to have the tapes mailed, returned, removed, re-inserted, re- addressed and re-mailed.

Can you afford these errors? Can your schedule?

With Mail Perfect, you need not be concerned. We will work with you or your clients to achieve correct mail piece design the first time.

Guaranteed.